Facebook starts testing games only news feed

Gaming is booming these days. According to mobile app site Fisku, in December a new daily record was reached concerning iOS app downloads as the number of daily downloads peaked at 6.04 million. Even more interesting here is the fact that half of the time U.S. consumers spend in mobile apps is with playing their favorite game.

Facebook now started testing yet another way how it promotes, presents and makes games even more social. Games are already massive on Facebook: some titles manage to get nearly 8 million new likes a week. Now the social network is putting even more emphasis on creating a greater discovery of and engaging experience with games on Facebook.

Here's what's new:

• After introducing games stories on mobile, the same is now happening on the Facebook website. Games that are being played by your friends will be displayed in the News Feed allowing you to discover what they are currently playing.
• It is now possible to display on the Timeline which games a user is playing and likes most.
• When a friend sends an invitation to a game, it will be displayed in the right hand navigation in the new “app requests” menu.
• A new activity feed is being tested that exclusively features games related content your friends shared. In the screenshot below is a preview of what it looks like on Facebook:

Read next: Interview: Why GameDuell develops cross-platform games for web, social and mobile

back to overview